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About this item
Condition
Brand New
Quantity
1 sold
5 available
Item Number
384500208774
Book Title
Business Model Navigator : The Strategies Behind the Most Success
ISBN
9781292327129
Item description from the sellerItem description from the seller
Business Model Navigator : The Strategies Behind the Most Successful Companies, Paperback by Gassmann, Oliver; Frankenberger, Karolin; Csik, Michaela; Choudury, Michaela, ISBN 129232712X, ISBN-13 9781292327129, Brand New, Free shipping in the US "The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner"--
Product Information
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
Product Identifiers
Publisher
Pearson Business
ISBN-10
129232712x
ISBN-13
9781292327129
eBay Product ID (ePID)
10050101621
Product Key Features
Author
Michaela Choudury, Michaela Csik, Karolin Frankenberger, Oliver Gassmann
Publication Name
Business Model Navigator : the Strategies Behind the Most Successful Companies
Format
Trade Paperback
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
424 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
6in
Item Weight
22.4 Oz
Additional Product Features
Lc Classification Number
Hd30.28.G373 2020
Edition Number
2
Table of Content
PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated? 2 The Business Model Navigator 3 Managing change PART TWO 55+ winning business models - and what they can do for you 1 Add-On 2 Affiliation 3 Aikido 4 Auction 5 Barter 6 Cash Machine 7 Cross-Selling 8 Crowdfunding 9 Crowdsourcing 10 Customer Loyalty 11 Digitalisation 12 Direct Selling 13 E-commerce 14 Experience Selling 15 Flat Rate 16 Fractional Ownership 17 Franchising 18 Freemium 19 From Push to Pull 20 Guaranteed Availability 21 Hidden Revenue 22 Ingredient Branding 23 Integrator 24 Layer Player 25 Leverage Customer Data 26 Licensing 27 Lock-In 28 Long Tail 29 Make More of It 30 Mass Customisation 31 No Frills 32 Open Business 33 Open Source 34 Orchestrator 35 Pay Per Use 36 Pay What You Want 37 Peer to Peer 38 Performance-Based Contracting 39 Razor and Blade 40 Rent Instead of Buy 41 Revenue Sharing 42 Reverse Engineering 43 Reverse Innovation 44 Robin Hood 45 Self-Service 46 Shop in Shop 47 Solution Provider 48 Subscription 49 Supermarket 50 Target the Poor 51 Trash to Cash 52 Two-Sided Market 53 Ultimate Luxury 54 User Design 55 White Label 56 Sensor as a Service 57 Virtualisation 58 Object Self-Service 59 Object as Point of Sale 60 Prosumer PART THREE Finished reading? Let's implement! 10 recommendations to innovate your business model The 55+ models at a glance Glossary
Copyright Date
2021
Target Audience
Scholarly & Professional
Topic
General, Economics / General, Management, Strategic Planning
Lccn
2020-021976
Dewey Decimal
658.4012
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Condition
Brand New. A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s listing for full details. See all item conditions
Quantity
1 sold
5 available
Item Number
384500208774
Book Title
Business Model Navigator : The Strategies Behind the Most Success
ISBN
9781292327129
Publication Year
2020
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Business Model Navigator : the Strategies Behind the Most Successful Companies
Item Height
1in
Author
Michaela Choudury, Michaela Csik, Karolin Frankenberger, Oliver Gassmann