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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars...

by Handley, Ann; Chapman, C.C. | HC | VeryGood
ThriftBooks
  • (3580710)
US $4.99
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Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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eBay item number:373849819790
Last updated on Jan 12, 2024 03:43:43 PSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
Yes
ISBN
0470648287
Book Title
Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Item Length
9.1in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2010
Format
Hardcover
Language
English
Item Height
1in
Author
Ann. Handley, C. C. Chapman
Genre
Computers, Business & Economics
Topic
Web / Social Media, E-Commerce / Internet Marketing, General
Item Width
6.3in
Item Weight
17 Oz
Number of Pages
304 Pages

About this product

Product Information

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules .

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470648287
ISBN-13
9780470648285
eBay Product ID (ePID)
92419111

Product Key Features

Book Title
Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Author
Ann. Handley, C. C. Chapman
Format
Hardcover
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing, General
Publication Year
2010
Genre
Computers, Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.1in
Item Height
1in
Item Width
6.3in
Item Weight
17 Oz

Additional Product Features

Series Volume Number
5
Lc Classification Number
Hf5415.1265
Copyright Date
2011
Dewey Decimal
658.8/72
Intended Audience
Trade
Series
New Rules Social Media Ser.
Dewey Edition
23
Illustrated
Yes

Item description from the seller

ThriftBooks

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